Privacy policy

Effective date: October 2025
Next Review: October 2026

1. Introduction

Associated Optical Products Ltd (“we”, “our”, or “us”) operates the websites www.eschenbach.co.uk www.kukuna.co.uk, and related brand pages for Eschenbach and Live Eyewear (collectively referred to as “our Services”).

This Privacy Policy explains how we collect, use, and protect your personal data when you use our websites or interact with our brands. It also describes your rights under the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable UK privacy laws.

By using our Services, you agree to the terms outlined in this Privacy Policy.


2. Who We Are

Associated Optical Products 
Units 1b & 1c Onyx Business Park
Enterprise Road
Barnstaple EX31 3FP
United Kingdom
Email: info@associatedoptical.com

We are the Data Controller for personal data collected through our websites, including all brand sites and related services.


3. Brands Covered by This Policy

This Privacy Policy applies to all websites and services operated under the following brands:

  • Associated Optical – Specialist low vision and optical aids
  • KUKUNA – Adventure eyewear and accessories
  • Eschenbach – Premium magnification and low-vision products
  • Live Eyewear – Optical sunwear and fitover solutions

Each brand is managed by Associated Optical Products Ltd and adheres to this unified Privacy Policy.


4. Information We Collect

Personal Data

We may collect and process the following personal information:

  • Name and contact details (email, address, telephone number)
  • Company or professional details (if applicable)
  • Payment and billing information (processed securely by third parties)
  • Purchase history and communication records
  • Marketing preferences and consent information

Usage Data

When you visit our websites, we automatically collect limited data such as:

  • IP address and device identifiers
  • Browser type, operating system, and access times
  • Pages visited, duration, and referring links

Cookies and Tracking Data

We use cookies and similar technologies to improve site performance, enhance functionality, and analyse traffic. You can control cookie settings via your browser or our on-site cookie consent tool.


5. How We Use Your Data

We process your data for the following purposes:

  • To process and fulfil orders or service requests
  • To provide customer and technical support
  • To send service updates, newsletters, and marketing (where consented)
  • To improve website usability and performance
  • To comply with legal, financial, and tax obligations
  • To detect, prevent, and investigate fraud or misuse of our Services

Our processing is always based on a lawful basis under the UK GDPR, including consent, contract performance, legitimate interest, or legal obligation.


 6. Marketing Communications

We may send you information about new products, offers, and events relating to our brands (Associated Optical, KUKUNA, Eschenbach, and Live Eyewear) if you have opted in.
You can withdraw consent or unsubscribe at any time using the link in our emails or by contacting info@associatedoptical.com.


7. Data Retention

We keep personal data only as long as necessary for the purposes outlined above, or as required by law. Typically:

  • Customer order and account data: up to six years (for tax and warranty purposes)
  • Marketing data: until consent is withdrawn
  • Website analytics: retained in anonymised form

8. Data Sharing and Processors

We may share limited personal data with trusted third-party Data Processors, including:

  • Payment providers (e.g., Stripe, Apple Pay, Shopify Payments)
  • Courier and logistics partners for order delivery
  • Website hosting and analytics services (e.g., Google Analytics, Shopify)
  • Professional advisers (e.g., accountants, legal advisors)

All processors are contractually bound to handle your data securely and in compliance with UK GDPR.


9. International Transfers

If your personal data is transferred outside the UK (for example, by a third-party service provider), it will be protected by appropriate safeguards, such as:

  • A UK adequacy decision; or
  • UK-approved Standard Contractual Clauses.

We ensure all international transfers comply fully with UK data protection law.


10. Data Security

We use appropriate technical and organisational measures to safeguard your personal data, including encrypted transmissions, access controls, and secure hosting environments.

However, no internet-based service can guarantee absolute security, and you acknowledge that any data transmission is at your own risk.


11. Your Rights Under UK GDPR

You have the right to:

  • Access your personal data
  • Rectify inaccurate or incomplete data
  • Request erasure (“the right to be forgotten”)
  • Restrict processing of your data
  • Data portability – receive your data in a structured format
  • Object to processing for legitimate interests or direct marketing
  • Withdraw consent where processing is based on consent

To exercise any of these rights, contact info@associatedoptical.com.

If you are dissatisfied with our handling of your data, you may lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.


12. Payments

Payments for products and services are processed securely by third-party providers such as Stripe, Apple Pay, or Shopify Payments, all of which comply with PCI-DSS standards.
Associated Optical does not store or process your full payment card information.


13. Links to Other Websites

Our websites may contain links to third-party sites. We are not responsible for the privacy practices or content of those websites and recommend reviewing their privacy policies separately.


14. Children’s Privacy

Our websites and products are not intended for children under 13 years of age, and we do not knowingly collect data from them. If you believe a child has provided personal information to us, please contact us so we can remove it promptly.


15. Changes to This Policy

We may update this Privacy Policy periodically to reflect legal or operational changes. The updated version will be published on this page with a revised effective date.


16. Contact Us

If you have questions or concerns about this Privacy Policy or how we handle your data, please contact:

Associated Optical Products 
Units 1b & 1c Onyx Business Park
Enterprise Road
Barnstaple EX31 3ZD
United Kingdom
Email: info@associatedoptical.com



Issued by: Stuart Baldwin, Partner
Date of Issue: October 2025
Next Review: October 2026